Software for hotel groups and independent hotels: Scrigno CRM & SFA, for optimising sales

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Scrigno CRM & SFA – Customer Relationship Management and Sales Force Automation

Nowadays, structures operating in the tourism and hospitality sector must aim for customer loyalty and attempt to increase their market share, given the increasing competition they face combined with recurring downturns in the international tourism demand.

In order to achieve this aim, your company must learn to understand and satisfy the needs of its customers, be they effective or potential, single or business customers.
You need to call customers by name, imagine their needs beforehand, analyse their sociological motives and reasons for buying, offer them solutions that may satisfy their needs.

Scrigno CRM&SFA per hotel - profilazione utenti

Scrigno CRM-SFA
The window shows the parameters that
can be used to extract specific
targets from the database.

Moreover, if you have a sales team working for you, it is important to monitor its results, activities and negotiations.

The CRM/SFA module is the ideal tool for putting your marketing strategies into practice.

Features and advantages

intervene on single customers and prospect customers, companies or agencies, using external master records and identifying customer segments that match multiple selection criteria

a single operation allows for launching marketing campaigns via email and fax to thousands of potential customers, and automatically recording the initiative on each customer’s datasheet

monitoring marketing initiatives to assess their effectiveness

monitoring the sales team through common agendas and negotiations

Scrigno CRM&SFA per hotel - agenda forza vendita

Scrigno CRM&SFA - monthly agenda
The window shows what the common
company/sales team agenda looks
like.

Why choose it?

Read all the details

> correct profiling of customer base by de-duplicating master records
> using data in the Customer Database to plan and launch campaigns and initiatives aimed at target segments of individual customers, companies and agencies in a simple, automated way
> launch campaigns and targeted initiatives on master records of potential customers supplied by third parties in a simple, automated way
> share, together with your sales team, certain functions such as agenda, customer and prospect customer master records, initiatives and results, notes from the management.

Contacts Site map - GP Dati Hotel Service SpA, Via Paganello 22/a, 30172 Venezia Mestre, tel. +39 041 5330 260, fax +39 041 5330 150, info@gpdati.com -
Part.IVA 01560290270

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