
Scrigno Revenue Management
The Revenue Management function aims to maximise the hotel’s revenues. Scrigno Revenue Management is the linchpin of the Scrigno Suite solution and allows for converting data from the other modules into a sales strategy.
So strong is our belief in this approach that we designed the entire Scrigno suite in view of the Revenue Management tool: from managing customer reception and service (essential for customer loyalty) to detailed customer profiling (essential for optimal customer segmentation), from defining the budget according to the rates, to segment reporting, from overbooking management to integrated management of electronic channels, from competitor price analysis to "refused" reservation management.
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Overbooking management
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Characteristics and advantages
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Complete: |
offers several tools for managing revenue in the most efficient manner, tailored to your hotel business |
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Scientific: |
offers statistical-IT support for rationally managing the essential revenue factors, overbooking and sales constraints, which were once managed by the most expert managers on the basis of their experience
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Integrated: |
allows for implementing sales policies for call centres, front office and B2C/B2B booking engines
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Why choose it? Read all the details
Allotments analysis
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> You may draft the budget and monitor variances to aid rapid decision-making. > You may analyse the trend of “refused” reservations and, above all, their relative reasons. > You may orient sales towards your target by applying constraints to rates and room types. > You may manage overbooking in a careful way, minimising risks. > You may launch promotions and special offers through your online booking system. > You may reserve a B2B area on your website to manage online reservations from associate companies and agencies
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Indications for the reservation
The window highlights how Revenue Manger decisions are viewed by the reception and/or call centre during the reservation phase.
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Printing of "refused"
reservationsThe picture shows the multiple parameters available on Revenue Manager to analyse refused reservations. |