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1. Analysing your business to identify the most profitable markets, segmenting your clientele according to habits and spending potential.
2. Launching marketing campaigns on targeted segments and measuring the results.
3. Monitoring the reasons for unsuccessful reservations with the aim of optimising the product and increasing sales.
4. Optimally promoting your structure on the Web, using all the opportunities offered by the latest communication tools; launching Web marketing campaigns.
5. Promoting customer loyalty with the aid of innovative services (service card, information on tourist events in the area), by favouring cross-selling and up-selling.
6. Monitoring customer satisfaction with the aid of effective electronic tools.
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1. Scrigno Suite: Scrigno Datawarehouse; Scrigno CRM/SFA;
2. Scrigno Mmail
3. Scrigno Revenue Management
4. hotel-LAB (digital marketing)
5. GPMoney
6. OnlineConcierge
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