Knowing your customers and keeping track of your promotional initiatives

Customer retention is one of the most powerful profit-generating policies, as the profitability of a single customer tends to increase over time.

To this end, we have developed a series of functions within the Scrigno suite to de-duplicate master records and store data collected from all interactive and passive relationships with customers, guests, companies and agencies. This allows for carrying out historical analysis, profiling and elaborating custom-related data in order to segment the clientele according to habits and spending potential and identify the most profitable markets.

Once customer-related data has been analysed, the marketing department may launch a series of one-to-one campaigns via email, fax or text message, and monitor the results. With Scrigno CRM/SFA, the marketing department may enter and store all proposals made to customers, including telephone calls, sending of promotional material or proposals for subscription to special initiatives: these operations are essential in recording the level of interest aroused by the company’s offers.
Thanks to Scrigno Mmail, you can have instant feedback on your email campaigns and gain information on the incorrect email addresses, users that opened the email message and those who visited the website.

In order to be accessed, all the results of these actions require a complete and effective reporting system such as that offered by our Scrigno Datawarehouse.

For further information, please consult the Scrigno CRM/SFA, Scrigno Mmail and Scrigno Datawarehouse pages. Scrigno Datawarehouse, 

Implementing Revenue Management

Strategic marketing decisions, such as product optimisation and the search for solutions to increase sales, are rooted in the analysis of essential, correct and updated information. To this end, we have developed a specific Revenue Management module that, alongside several other functions, allows you to monitor the reasons leading to unsuccessful reservations (either due to the impossibility of accepting the guest on your part, or the guest declining your offer). 

For further information, please visit the Scrigno Revenue Management page.

Promoting your company over the Web

In the Web 2.0 era, digital marketing allows for creating commercial policies that combine high potential and limited costs besides helping to grasp the new opportunities offered by the market and the latest communication tools.

The Hotel-Lab.com team has the creativity and expertise required to create websites and blogs, to improve the hotel’s visibility on search engines and to exploit the most innovative communication channels, by creating company profiles and campaigns on Facebook, launching viral marketing initiatives and managing the company’s image on customer review websites. 

For further information, please visit hotel-LAB.com

Are your customers satisfied?

Companies naturally desire to have satisfied customers. This is why it is important to verify whether your perception actually matches reality, with the aid of solutions that are practical for both you and your guests.
OnlineConcierge is the practical solution for you and your guests to determine how the latter perceive your structure. It allows you to automatically send a customer satisfaction questionnaire to customers the day after they check out. The questionnaire, which is drafted by you, can then be filled in by customers online.

OnlineConcierge is the solution we have for you.