Scrigno CRM & SFA
Customer Relationship Management and Sales Force Automation
Nowadays, structures operating in the tourism and hospitality sector must aim for customer loyalty and attempt to increase their market share, given the increasing competition they face combined with recurring downturns in the international tourism demand.
In order to achieve this aim, your company must learn to understand and satisfy the needs of its customers, be they effective or potential, single or business customers.
You need to call customers by name, imagine their needs beforehand, analyse their sociological motives and reasons for buying, offer them solutions that may satisfy their needs.
Moreover, if you have a sales team working for you, it is important to monitor its results, activities and negotiations.
The CRM/SFA module is the ideal tool for putting your marketing strategies into practice.
Why choosing it? > read all the details