hotel-LAB.com: ideas & sales strategieshotel-LAB.com, GP Dati's most recent initiative, is a laboratory of ideas, know-how and Web technology that equips your hotel or chain for successfully meeting the commercial challenges posed by new technology.
The aim is to assist you in managing your online and offline offer in the best possible way and to foster long-term customer loyalty, by taking advantage of the new opportunities offered by the market and new communication tools, such as Web 2.0 and social networks.
Besides supporting you with consulting in the most strategic areas, hotel-LAB.com offers you an innovative outlook on sales policies spanning different channels, in order to ensure that new digital devices (such as the iPhone) are used to their full potential.
The services offered include website creation, SEO (positioning on search engines), management of the company’s presence on Facebook and monitoring of your image on the main websites dedicated to travellers.
Hotel-LAB is unique among the Internet world, as it offers "one to one" rather than industrial solutions, in addition to projects that are fully tailored to your hotel's business potential.