Hotel Management International, May 2010
"Selling to wider markets is a common goal for all hotels but it is equally important to boost sales efficiency by optimising revenue and adapting to the needs of the hospitality market, which is becoming increasingly dynamic.
Only a hotel company management system designed specifically for revenue management can offer valid support in defining the most suitable sales policies.
There are several ratios and data types to consider when identifying potential, forecasting demand and controlling sales.
Additionally, once the commercial policy has been laid out, it must be made available to all departments that come into contact with potential customers..."
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