SCRIGNO: the cloud management suite designed for Revenue Management and CRM
SCRIGNO is the web-based suite designed to provide the hotel management with a unique management system for all the strategic areas of the hotel.
The value of SCRIGNO lies in its use of just one single centralized database for all its applications.
The objective is to coherently acquire data in real time from all the transactions made in the Operative Departments:
> Marketing can profile the customer base, launch focused promotional campaigns, and process feedback
> Sales can maximize profits using all the distribution channels
> Administration and Control can monitor the business performances with accurate management control.
- ♦ modular: scalable and flexible, it can be tailored to the needs of all hotel sizes
- ♦ cloud: it is safe and expandable and can be used from any location thanks to its cloud technology and low operating costs
- ♦ open: it is created with the most advanced IT tools: Java, Oracle relational DB, application server, as well as Linux and Windows operating systems
- ♦ multi-channel: it is integrated with electronic booking channels via international standards-based protocols: Open Travel Alliance (OTA) for multichannel operation, XML for data integration
Why choosing Scrigno?
Scrigno is a technological solution that allows for implementing policies to continuously improve business efficiency, with the aim of:
The suite comprises a range of integrated elements, such as:
- ♦ customer database
- ♦ central reservation system integrated with GDS and Web portals
- ♦ revenue management
- ♦ CRM and marketing automation
- ♦ sales force automation
- ♦ operational management systems: hotel management software (PMS), accounting and warehouse functions management software
- ♦ Food & Beverage and Points of Sale (POS)
- ♦ service card and electronic wallet based on RFID technology
- ♦ management control - Uniform System of Account for Hotels